7 Types of Logos with Examples – A Complete Guide
When building a brand, your logo is the first thing people notice. It’s not just a graphic—it’s the identity of your business. A well-designed logo communicates trust, values, and creativity at first glance. But did you know there are different types of logos that businesses use depending on their brand personality and goals?
In this detailed guide, Picasso Multimedia brings you the 7 main types of logos, with examples of famous brands. Whether you are a startup or an established company, understanding these logo types will help you decide which one fits your brand best.
1. Wordmark (Logotype)
A Wordmark Logo is built entirely from the brand name, designed with a unique typeface or custom typography. It works best when your company name is short, memorable, and distinctive.
Why choose Wordmark?
- Best for startups that want their full name recognized.
- Perfect if your brand name is already catchy and easy to spell.
Examples:
2. Lettermark (Monogram)
A Lettermark Logo uses initials or an abbreviation of the company name instead of the full version. This style is ideal for long or complex business names.
Why choose Lettermark?
- Simplifies long names into clean, memorable initials.
- Works well when you want a modern and minimal look.
Examples:
3. Brandmark (Symbol / Icon)
A Brandmark Logo is a graphic symbol, shape, or icon without text. It represents the brand through imagery instead of letters. This type of logo is strong and universal but often requires brand recognition to stand alone.
Why choose Brandmark?
- Great for global appeal where language barriers exist.
- Works when you want a strong, timeless identity.
Examples:
4. Combination Mark
A Combination Logo blends a wordmark or lettermark with a brandmark. This mix of text + symbol is one of the most popular styles because it is flexible and powerful.
Why choose Combination Mark?
- Gives you the advantage of both text and symbol.
- Versatile across business cards, websites, and merchandise.
Examples:
- Adidas (name + stripes)
- Burger King (name inside a burger design)
- Lacoste (name + crocodile icon)
5. Emblem Logo
An Emblem Logo features text inside a symbol, badge, or shape (often circular or shield-like). Emblems carry a traditional, formal, and official appearance, making them popular for institutions, schools, and organizations.
Why choose Emblem?
- Conveys authority and tradition.
- Best for organizations, government agencies, and heritage brands.
Examples:
- Starbucks
- Harley-Davidson
- NFL (National Football League)
6. Mascot Logo
A Mascot Logo uses a character, illustrated figure, or cartoon to represent the brand. It creates a friendly and approachable image, making it ideal for family-oriented businesses and sports teams.
Why choose Mascot?
- Builds emotional connection with customers.
- Fun and engaging for audiences of all ages.
Examples:
- KFC (Colonel Sanders illustration)
- Pringles (face mascot)
- Michelin Man (tire mascot)
7. Abstract Logo
An Abstract Logo uses geometric forms, abstract symbols, or unique shapes instead of real-world objects. It allows unlimited creativity and a modern, timeless identity.
Why choose Abstract?
- Distinctive and unique—impossible to copy easily.
- Works well for brands that want to stand out with originality.
Examples:
🎯 Choosing the Right Logo for Your Brand
Each type of logo has its strengths. For example, if you are a new company with a unique name, a Wordmark might be perfect. If you want something iconic and flexible, a Combination Logo works best. For playful, customer-friendly branding, a Mascot Logo is the way to go.
At Picasso Multimedia, we help businesses design logos that communicate their brand story. From minimal abstract logos to detailed emblems, our team creates designs that connect emotionally with your audience.
🖌️ Final Thoughts
Your logo is more than a design—it’s the face of your brand. The type of logo you choose should reflect your values, audience, and long-term vision. Whether you prefer a clean Wordmark, a powerful Abstract mark, or a creative Mascot, the right logo will strengthen your identity and help you grow in today’s competitive market.
👉 If you’re ready to design your perfect logo, Picasso Multimedia is here to craft one that makes your brand unforgettable.