The fitness industry has transformed dramatically in the last few years. People are not only looking for workout spaces — they’re looking for experiences, community, and motivation. Whether you run a gym, a yoga studio, or a wellness center, digital marketing is now the backbone of your brand growth. In 2025, competition is tough, and […]
The interior design industry in India is booming — thanks to rising urbanization, increasing disposable incomes, and a growing appreciation for well-designed homes and commercial spaces. From luxury apartments to office interiors, clients are now willing to invest in creativity and functionality. If you have a passion for design and aesthetics, starting an interior design […]
The e-commerce industry in India has seen exponential growth, especially after 2020. With increasing internet users and a preference for online shopping, there’s never been a better time to start an e-commerce business. But success in this field requires proper planning—from business registration to marketing and brand building. Let’s go through a step-by-step guide to […]
India’s manufacturing industry is one of the fastest-growing sectors in the world, driven by government initiatives like Make in India, Startup India, and PLI (Production-Linked Incentive) schemes. With rising domestic demand and export opportunities, this is the perfect time to start your own manufacturing business. Whether you plan to manufacture wood polish, steel products, garments, […]
The tourism industry in India is booming, thanks to increasing disposable income, improved connectivity, and a growing passion for exploration among millennials and Gen Z. Whether you’re planning to start a small travel agency or build a full-fledged tour company, this guide covers everything—from registration and documentation to marketing, branding, and growth strategies. At Picasso […]
In October 2025, OpenAI officially launched its dedicated browser, ChatGPT Atlas. This isn’t just another browser—this is a browser built around AI and integrated deeply with ChatGPT. For digital marketers and agencies like Picasso Multimedia, this development signals both opportunity and disruption. What Is ChatGPT Atlas? ChatGPT Atlas is a full-fledged web browser developed by […]
In today’s fast-changing digital ecosystem, conversations are becoming the new storefronts. Consumers no longer want to fill out forms or browse endless websites — they want instant answers, personalized recommendations, and quick purchases through their favorite chat apps. This growing trend is called Conversational Commerce, and it’s reshaping how Indian brands sell and support customers. […]
The world of content creation is undergoing yet another transformation — this time, driven by Google’s Veo 3, one of the most advanced AI video generation tools ever released. As generative AI continues to reshape how we produce visuals, audio, and text, Veo 3 represents a new leap toward cinematic, high-quality video production powered entirely […]
In a digital era where data privacy is becoming the new currency, Zoho Corporation has entered the chat — literally.With its secure messaging platform Arattai, Zoho aims to redefine how Indians communicate online, offering an alternative to global giants like WhatsApp, Telegram, and Signal. But what makes Arattai unique? Why is it suddenly gaining attention […]
In today’s fast-evolving digital landscape, social commerce and live shopping are revolutionizing how customers discover, interact with, and purchase products. Traditional online stores are no longer enough — customers want immersive, authentic, and real-time experiences. Platforms like Instagram, TikTok, and YouTube have become virtual shopping malls where entertainment, engagement, and commerce blend seamlessly. As we […]