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How Small Businesses Can Use Micro-Influencer Marketing in 2025

Introduction Influencer marketing isn’t just for big brands with massive budgets anymore. In 2025, micro-influencers — those with 10,000 to 100,000 followers — are proving to be more effective and more authentic than celebrities.For small businesses, partnering with micro-influencers is a golden opportunity to grow trust, engagement, and sales without breaking the bank. Why Micro-Influencers […]

Digital Marketing Social Media Marketing

Top 10 Digital Marketing Trends to Watch in 2025

Introduction The digital marketing world is evolving faster than ever before. With emerging technologies, changing consumer behaviors, and new platforms taking the stage, brands need to stay ahead of the curve to remain competitive. Let’s explore the top 10 digital marketing trends that will shape 2025. 1. AI-Powered Marketing Becomes Mainstream Artificial Intelligence is no […]

Social Media Marketing

Social Media Marketing Benefits

Unlocking the Power of Social Media Marketing: Transform Your Brand’s Future Social media marketing has evolved from a fad to a necessity in today’s hyperconnected world. Platforms like Facebook, Instagram, LinkedIn, and TikTok, which have over 4.9 billion active users globally, are thriving online marketplaces where companies vie for consumers’ attention and allegiance. At Picasso […]

Social Media Marketing

How to Create a Social Media Strategy Plan In 2024

The social media platforms are becoming more relevant & effective for MSME businesses each day. But so does their requirement. The increasing social media technology requires a solid social media strategy marketing plan for businesses to grow. Creating a plan that is flexible, full of important data, and it’s related with your business goals can […]

Social Media Marketing

13 Tips to Make Better Visual Content for Social Media

Creating good visual content is a must for interacting and engaging with social media audiences and driving meaningful interactions.  Social media users love good visual content as they are attractive. Every social content should be eye-catching with important brands’ names and highlights. But the question remains as it is. How can you create visual content […]