Which Social Media Platform is Best for a Business? How to Get Good Results? And How Much Does It Cost?
In today’s digital world, social media is no longer optional for businesses—it’s essential. Whether you run a startup, retail shop, or global brand, social media platforms help you connect with customers, build brand identity, and increase sales.
But here’s the big question: Which social media platform is best for a business? How can you generate good results? And what does it really cost?
At Picasso Multimedia, we help brands craft impactful social media strategies. In this blog, we’ll guide you through the most effective platforms, how to use them wisely, and what budget you need to succeed.
Why Social Media Matters for Business
- Massive Reach: Over 4.9 billion people use social media worldwide.
- Brand Awareness: A strong presence builds trust and recall.
- Targeted Marketing: Platforms allow precise audience targeting by age, location, interest, and behavior.
- Customer Engagement: Direct conversations increase loyalty.
- Sales Growth: Social commerce is booming across Facebook, Instagram, and TikTok.
Popular Social Media Platforms for Business
1. Facebook
- Best for: Small businesses, local stores, B2C, service providers.
- Why choose it: Facebook has the largest user base and powerful advertising tools.
- Content that works: Product posts, videos, events, customer reviews, ads.
- Costing:
- Organic posting: Free (time + effort).
- Ads: ₹500–₹2000/day (India average) or $10–$50/day (global) depending on goals.
👉 Example: A retail store can target customers within a 10 km radius, boosting foot traffic affordably.
2. Instagram
- Best for: Fashion, lifestyle, travel, restaurants, influencers, e-commerce brands.
- Why choose it: Visual-first platform with high engagement.
- Content that works: Reels, Stories, carousel posts, influencer collaborations.
- Costing:
- Organic: Time + design investment.
- Ads: ₹1000–₹3000/day ($20–$60/day).
👉 Example: A clothing brand can showcase products via reels, partner with influencers, and use shoppable tags.
3. LinkedIn
- Best for: B2B companies, IT, corporate services, recruiters, startups.
- Why choose it: Professional networking + authority building.
- Content that works: Case studies, whitepapers, thought-leadership posts, recruitment campaigns.
- Costing:
- Organic posting: Free but requires consistency.
- Ads: Higher cost—₹5000–₹10,000/day ($100–$200/day) but targeted to decision-makers.
👉 Example: A software company can run ads targeting CEOs or managers in specific industries.
4. Twitter (X)
- Best for: News, tech, startups, politics, entertainment.
- Why choose it: Real-time engagement + trend participation.
- Content that works: Short updates, polls, hashtags, memes, trending topics.
- Costing:
- Organic: Free but needs active posting.
- Ads: ₹2000–₹5000/day ($40–$100/day).
👉 Example: A fintech startup can tweet about finance tips, updates, and industry news to grow authority.
5. YouTube
- Best for: Education, tutorials, product demos, entertainment.
- Why choose it: Second-largest search engine after Google. Long-term content visibility.
- Content that works: Explainer videos, vlogs, ads before videos.
- Costing:
- Organic: Video production cost (₹2000–₹50,000 depending on quality).
- Ads: ₹1000–₹5000/day ($20–$100/day).
👉 Example: A fitness trainer can upload workout tutorials, then promote paid programs.
6. TikTok (where available)
- Best for: Youth-focused businesses, entertainment, FMCG, lifestyle brands.
- Why choose it: Viral short-form videos.
- Content that works: Challenges, duets, trends, authentic storytelling.
- Costing:
- Organic: Free (viral potential is high).
- Ads: ₹2000–₹8000/day ($50–$150/day).
7. Pinterest
- Best for: DIY, interior design, fashion, weddings, food.
- Why choose it: Visual discovery platform with long-term post visibility.
- Content that works: Infographics, mood boards, guides.
- Costing:
- Organic: Free (great for SEO).
- Ads: ₹1500–₹4000/day ($30–$80/day).
How to Get Good Results from Social Media
1. Define Clear Goals
- Brand awareness?
- Website traffic?
- Lead generation?
- Sales conversions?
2. Know Your Audience
Use analytics tools to study age, gender, interests, and behavior.
3. Create High-Quality Content
- Videos > Images > Text (in terms of engagement).
- Consistency matters more than perfection.
- Use storytelling and emotional appeal.
4. Use Paid + Organic Strategy
- Organic builds brand trust.
- Paid ads bring faster reach.
- Best approach = Hybrid.
5. Engage, Don’t Just Post
Reply to comments, answer DMs, and run polls.
6. Track & Optimize
- Use insights and analytics.
- A/B test ads.
- Keep improving content strategy.
Cost of Social Media Marketing
Here’s an estimated cost breakdown (India average, monthly):
| Platform | Organic Cost (time/design) | Ad Cost (per month) |
|---|---|---|
| ₹10,000–₹25,000 | ₹15,000–₹60,000 | |
| ₹15,000–₹30,000 | ₹20,000–₹80,000 | |
| ₹10,000–₹20,000 | ₹50,000–₹1,50,000 | |
| YouTube | ₹20,000–₹50,000 | ₹30,000–₹1,00,000 |
| ₹5,000–₹15,000 | ₹15,000–₹40,000 | |
| Twitter (X) | ₹10,000–₹20,000 | ₹20,000–₹70,000 |
👉 For global markets (US, UK, etc.), costs are usually 2–3x higher.
Final Thoughts
So, which social media platform is best for a business?
- If you’re B2C or retail, start with Facebook + Instagram.
- If you’re B2B, go for LinkedIn.
- If you want long-term SEO-friendly growth, invest in YouTube + Pinterest.
- If you’re targeting young audiences, experiment with TikTok & Instagram Reels.
The secret to success isn’t just picking a platform—it’s about strategic consistency, creative content, and smart ad investment.
At Picasso Multimedia, we help businesses achieve real results with tailored social media strategies. If you’re ready to grow your brand, let’s connect.