The travel industry has transformed dramatically in recent years. Travelers no longer rely only on local agents or printed brochures. Instead, they explore destinations, compare prices, and book trips online. This shift has created a new opportunity for travel agencies—digital marketing. Digital marketing helps travel businesses reach a wider audience, showcase travel packages creatively, generate […]
The e-commerce industry has evolved from being a convenient shopping alternative to an essential part of modern consumer life. With millions of online stores competing for attention, it’s no longer enough to simply list products and wait for sales. This is where digital marketing becomes the backbone of growth for e-commerce businesses. Digital marketing helps […]
In a bold move signalling the rise of generative AI in India, telecom giant Airtel has joined forces with Perplexity AI to offer a new suite of AI-powered services to its massive user base. At Picasso Multimedia, we believe this collaboration not only reflects a technological shift but also carries substantial implications for digital marketers, […]
The way Indians consume content is evolving rapidly. With the rise of AI-first platforms like Google Gemini, ChatGPT, Meta’s Llama-powered ads, and voice-based assistants, the future of digital marketing is becoming multilingual, conversational, and hyper-personalized. India is home to 22 official languages and 19,500 dialects, yet only a fraction of online content caters to them. […]
The next wave of digital transformation is here — and it’s called Agentic Marketing. If automation was the past and personalization is the present, Agentic Marketing is the future. It represents a marketing ecosystem where AI systems act as intelligent agents, making autonomous decisions, optimizing campaigns, and engaging with users in real-time — all while […]
In 2025, almost every marketer has tested or adopted AI-generated content in some form — from blog writing to ad copy, social media captions, and even SEO optimization. Artificial Intelligence has transformed how fast and efficiently brands create content. Yet, there’s one problem: speed doesn’t equal connection. While AI tools like ChatGPT, Jasper, or Copy.ai […]
For years, marketers celebrated “impressions” and “clicks” as the ultimate indicators of digital success. But let’s be honest — a thousand impressions don’t mean a thousand people cared. In 2025, digital audiences have become smarter, faster, and more selective. They scroll past ads in milliseconds, skip videos after three seconds, and multitask across multiple screens. […]
Indian consumers are changing how they shop online. With more than 500 million active WhatsApp users in India, messaging apps have evolved from simple chat tools into full-scale commerce channels. Customers no longer want to visit websites, browse endless menus, and fill out long forms — they want instant answers, personalized suggestions, and one-tap purchases. […]
In 2025, WhatsApp is no longer just a messaging app — it’s becoming the next big sales channel for e-commerce brands. With more than 500 million active users in India alone, WhatsApp allows businesses to communicate directly with customers, promote products, recover abandoned carts, and even complete payments — all within a chat window. Let’s […]
The world of content creation is undergoing yet another transformation — this time, driven by Google’s Veo 3, one of the most advanced AI video generation tools ever released. As generative AI continues to reshape how we produce visuals, audio, and text, Veo 3 represents a new leap toward cinematic, high-quality video production powered entirely […]