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digital marketing

How E-commerce Uses Digital Marketing to Grow Their Business

The e-commerce industry has evolved from being a convenient shopping alternative to an essential part of modern consumer life. With millions of online stores competing for attention, it’s no longer enough to simply list products and wait for sales. This is where digital marketing becomes the backbone of growth for e-commerce businesses. Digital marketing helps […]

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comet

Perplexity AI “Comet” Browser: What Marketers Must Know

In the rapidly evolving digital marketing landscape, the launch of the Comet Browser by Perplexity AI marks a meaningful shift in how users browse, search and interact with content. For a digital marketing agency like Picasso Multimedia, it’s not just another browser—it signals new opportunities and challenges for brand-visibility, user journey design and campaign measurement. […]

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digital marketing 2025

Beyond Impressions: How to Measure and Win Attention in Digital Marketing 2025

For years, marketers celebrated “impressions” and “clicks” as the ultimate indicators of digital success. But let’s be honest — a thousand impressions don’t mean a thousand people cared. In 2025, digital audiences have become smarter, faster, and more selective. They scroll past ads in milliseconds, skip videos after three seconds, and multitask across multiple screens. […]

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google veo 3

Google’s Veo 3: Revolutionizing AI Video Creation for Creators and Marketers

The world of content creation is undergoing yet another transformation — this time, driven by Google’s Veo 3, one of the most advanced AI video generation tools ever released. As generative AI continues to reshape how we produce visuals, audio, and text, Veo 3 represents a new leap toward cinematic, high-quality video production powered entirely […]

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zoho mail

Zoho Mail: The Ultimate Business Email Solution for Professionals and Teams

In today’s fast-paced digital world, businesses rely on email as the backbone of communication. Whether it’s sharing ideas, closing deals, or managing clients, a professional email system can make or break productivity. Among the growing number of email hosting solutions, Zoho Mail has emerged as one of the most reliable, privacy-focused, and business-friendly platforms available […]

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Arattai vs WhatsApp

Arattai vs WhatsApp: The Battle for Privacy, Security & Indian Innovation in 2025

The messaging landscape in India is changing fast. While WhatsApp has long dominated personal and business communication, a new challenger has entered the arena — Arattai, a privacy-first chat app by Zoho Corporation. As data privacy and digital independence become top priorities for users and businesses, the debate of “Arattai vs WhatsApp” is heating up.Let’s […]

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Arattai

Arattai by Zoho: India’s Privacy-First Messaging App Taking on WhatsApp in 2025

In a digital era where data privacy is becoming the new currency, Zoho Corporation has entered the chat — literally.With its secure messaging platform Arattai, Zoho aims to redefine how Indians communicate online, offering an alternative to global giants like WhatsApp, Telegram, and Signal. But what makes Arattai unique? Why is it suddenly gaining attention […]

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Ulaa vs Google

Zoho Ulaa vs Google Chrome: The Battle for Privacy, Performance, and Productivity in 2025

In a world dominated by Google Chrome, a new player has stepped in — Zoho Ulaa. Built by the Indian tech giant Zoho Corporation, Ulaa is making headlines as a privacy-first web browser designed for users who are tired of being tracked and profiled online. But how does Ulaa really compare to Chrome, the world’s […]

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ulla

Zoho Launches Ulaa: India’s Privacy-First Browser Taking on Google Chrome

A Bold Step by Zoho Zoho, one of India’s most trusted SaaS and tech companies, has taken another ambitious leap by launching Ulaa, a privacy-first web browser designed to give users complete control over their online experience. In an era where digital privacy is becoming a global concern, Zoho’s Ulaa aims to challenge the dominance […]

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Ethics & Privacy

Ethics & Privacy in AI Marketing: A Guide for Agencies

The New Era of AI Marketing Artificial Intelligence has transformed digital marketing—helping brands analyze behavior, automate campaigns, personalize experiences, and predict future trends. But as AI grows more powerful, so do ethical concerns. How is consumer data being used? Are algorithms fair and transparent? In 2025, ethics and privacy are not optional—they’re strategic imperatives. Digital […]