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Generative AI

Case Studies: Brands Already Using Generative AI for Video Ads (and Lessons Learned)

The advertising world is undergoing a massive transformation — and Generative AI is at the heart of it. What was once a futuristic idea is now a mainstream tool reshaping how brands create, test, and personalize video ads at scale. In 2025, many top global brands — from Coca-Cola to Cadbury — are already leveraging […]

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Cookieless Future

Data Privacy, Cookieless Future & First-Party Data Collection: A Guide for Marketers

In today’s digital landscape, data privacy has become a major concern for both consumers and marketers. With the rise of privacy regulations like GDPR and CCPA, and the gradual phase-out of third-party cookies by browsers like Chrome, Safari, and Firefox, marketers must rethink how they collect and leverage user data. Understanding first-party data collection and […]

Artificial Intelligence Digital Marketing Domain Hosting Picasso Multimedia Website Design

Website Design Trends 2025: From Minimalism to AI-Powered UX

websites are no longer just online brochures—they’re immersive digital experiences. A well-designed website can make the difference between gaining a loyal customer and losing them to a competitor. Design is evolving rapidly, fueled by artificial intelligence, shifting user behaviors, accessibility standards, and new aesthetic preferences. At Picasso Multimedia, we help brands stay ahead of the […]

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What is a Domain Name? A Beginner’s Guide to Website Success

Introduction In today’s digital-first world, having a website is no longer optional—it’s essential. Whether you’re starting a business, creating a personal brand, or launching an online store, your website is the first touchpoint for your audience. But before your website goes live, one critical element defines your identity online: your domain name. If you’ve ever […]