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Generative AI

Case Studies: Brands Already Using Generative AI for Video Ads (and Lessons Learned)

The advertising world is undergoing a massive transformation — and Generative AI is at the heart of it. What was once a futuristic idea is now a mainstream tool reshaping how brands create, test, and personalize video ads at scale. In 2025, many top global brands — from Coca-Cola to Cadbury — are already leveraging […]

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video ads

How Video Ads Can Help Business

In today’s fast-paced digital world, video content is king. From short social media clips to full-fledged brand campaigns, businesses are investing heavily in video ads to capture audience attention. The numbers speak for themselves — studies show that consumers are 80% more likely to purchase a product after watching a video ad. At Picassomultimedia, we […]

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Graphic Design vs Brand Design

Difference Between Graphic Design vs Brand Design

When businesses think about their visual identity, terms like graphic design and brand design are often used interchangeably. But while they are related, they are not the same thing. Understanding the difference is essential if you want to build a cohesive and effective brand presence. At Picassomultimedia, we work with businesses every day to clarify […]

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graphic design

How a Graphic Designer Can Help a Business Grow | Picassomultimedia

In a world where consumers are constantly bombarded with information, visual communication has become one of the most powerful ways for businesses to stand out. A strong logo, a well-designed website, and consistent branding can make the difference between being remembered and being ignored. This is where a graphic designer becomes a valuable partner for […]

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brand psychology

Which Brand Should Use Which Color?

Colors are more than just design elements — they are powerful psychological triggers that shape how people perceive, remember, and connect with your brand. The right color choice can make your brand feel trustworthy, energetic, luxurious, or playful — while the wrong one can confuse your audience or send the wrong message. At Picassomultimedia, we […]

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Brand Guideline

What is a Brand Guideline and Why It Is Important

In today’s competitive digital landscape, your brand is more than just a logo or a tagline — it’s the entire experience your audience has with your business. Consistency is the secret to creating a strong, memorable brand that customers recognize and trust. That’s where brand guidelines come into play. At Picassomultimedia, we help businesses create […]

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Best Video Editing Hacks for Viral Content in 2025

In the ever-evolving world of digital marketing, video has become the king of content. But not just any video goes viral—it’s the editing that makes the magic happen. In 2025, with the rise of AI-powered tools, short-form trends, and interactive storytelling, the rules of viral video content have transformed. At Picasso Multimedia, we’ve seen how […]

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The Power of Motion Graphics: How Animation Increases Engagement

In today’s fast-paced digital world, visual communication is no longer optional—it’s essential. Whether it’s a brand, business, or creator, grabbing and holding audience attention is becoming harder every day. That’s where motion graphics step in. Unlike static visuals, motion graphics use animation, design, and storytelling to create dynamic experiences. These experiences do not just entertain—they […]

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AI Tools vs Human Creativity: The Future of Graphic Design

Graphic design has always been a blend of art and technology. From the early days of print media to the digital revolution, the tools designers use have evolved dramatically. But now, with the rise of Artificial Intelligence (AI) tools, the industry is witnessing a fundamental shift. Today, AI-powered design platforms can generate logos, create layouts, […]