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Generative AI

Case Studies: Brands Already Using Generative AI for Video Ads (and Lessons Learned)

The advertising world is undergoing a massive transformation — and Generative AI is at the heart of it. What was once a futuristic idea is now a mainstream tool reshaping how brands create, test, and personalize video ads at scale. In 2025, many top global brands — from Coca-Cola to Cadbury — are already leveraging […]

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creativity and automation

Balancing Creativity and Automation: Why Fewer, Better Ads Matter in 2025

In today’s fast-paced digital world, advertising has reached a saturation point. Every scroll, click, and tap exposes users to hundreds of brand messages — many of which get ignored.Yet amidst this clutter, one truth has become clear: more ads don’t mean better marketing. As we step into 2025, brands are rethinking their approach — shifting […]

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social commerce

Social Commerce & Live Shopping: The Future of Customer Engagement

In today’s fast-evolving digital landscape, social commerce and live shopping are revolutionizing how customers discover, interact with, and purchase products. Traditional online stores are no longer enough — customers want immersive, authentic, and real-time experiences. Platforms like Instagram, TikTok, and YouTube have become virtual shopping malls where entertainment, engagement, and commerce blend seamlessly. As we […]

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3D, AR & VR

Immersive 3D, AR & VR Integration: The Future of Website Design

Website design has evolved from static pages to interactive, personalized experiences — and now we are entering a new era of immersive 3D, AR, and VR integration. As businesses compete for attention online, they are increasingly turning to interactive experiences to engage users, improve product visualization, and boost conversions. At Picassomultimedia, we help brands stay […]

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Bot Network

Bot Networks, Culture Wars & Brand Risk: How Businesses Can Stay Safe

The internet has transformed marketing, but it has also introduced new risks for brands. One of the fastest-growing threats today is the rise of bot networks that amplify controversies, spread misinformation, and drag brands into online culture wars — often without warning. At Picassomultimedia, we have seen businesses struggle with sudden online backlash fueled by […]

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Micro- & Nano-Influencer Marketing

Micro- & Nano-Influencer Marketing: Driving Authentic Engagement for Brands

Influencer marketing has evolved beyond celebrity endorsements and big-budget campaigns. In 2025, brands are shifting their focus toward micro- and nano-influencers — individuals with smaller but highly engaged audiences who deliver authentic, relatable, and cost-effective promotion. At Picassomultimedia, we help businesses harness the power of micro- and nano-influencer marketing to build trust, drive conversions, and […]

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Graphic Design vs Brand Design

Difference Between Graphic Design vs Brand Design

When businesses think about their visual identity, terms like graphic design and brand design are often used interchangeably. But while they are related, they are not the same thing. Understanding the difference is essential if you want to build a cohesive and effective brand presence. At Picassomultimedia, we work with businesses every day to clarify […]

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graphic design

How a Graphic Designer Can Help a Business Grow | Picassomultimedia

In a world where consumers are constantly bombarded with information, visual communication has become one of the most powerful ways for businesses to stand out. A strong logo, a well-designed website, and consistent branding can make the difference between being remembered and being ignored. This is where a graphic designer becomes a valuable partner for […]

Ecommerce SEO Google Marketing Search Engine Optimization SEO Website Optimization WordPress
AEO and GEO

Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO): The Future Of SEO

Search is evolving faster than ever. Traditional SEO — optimizing for search engine result pages (SERPs) — is no longer enough. With the rise of AI-powered search assistants like ChatGPT, Google’s SGE, and Perplexity AI, brands must rethink how they get discovered online. This is where Answer Engine Optimization (AEO) and its next evolution, Generative […]

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The Role of AI in Social Media Marketing: Opportunities & Risks

Artificial Intelligence (AI) has moved beyond being just a buzzword—it is now a core driver of digital marketing. Nowhere is this more evident than in social media marketing, where AI is reshaping how brands engage with audiences, optimize campaigns, and measure performance. But with great power comes responsibility. While AI opens up unprecedented opportunities, it […]