The advertising world is undergoing a massive transformation — and Generative AI is at the heart of it. What was once a futuristic idea is now a mainstream tool reshaping how brands create, test, and personalize video ads at scale. In 2025, many top global brands — from Coca-Cola to Cadbury — are already leveraging […]
In today’s fast-paced digital world, advertising has reached a saturation point. Every scroll, click, and tap exposes users to hundreds of brand messages — many of which get ignored.Yet amidst this clutter, one truth has become clear: more ads don’t mean better marketing. As we step into 2025, brands are rethinking their approach — shifting […]
Website design has evolved from static pages to interactive, personalized experiences — and now we are entering a new era of immersive 3D, AR, and VR integration. As businesses compete for attention online, they are increasingly turning to interactive experiences to engage users, improve product visualization, and boost conversions. At Picassomultimedia, we help brands stay […]
The internet has transformed marketing, but it has also introduced new risks for brands. One of the fastest-growing threats today is the rise of bot networks that amplify controversies, spread misinformation, and drag brands into online culture wars — often without warning. At Picassomultimedia, we have seen businesses struggle with sudden online backlash fueled by […]
Influencer marketing has evolved beyond celebrity endorsements and big-budget campaigns. In 2025, brands are shifting their focus toward micro- and nano-influencers — individuals with smaller but highly engaged audiences who deliver authentic, relatable, and cost-effective promotion. At Picassomultimedia, we help businesses harness the power of micro- and nano-influencer marketing to build trust, drive conversions, and […]
E-commerce is evolving at lightning speed, and social commerce has emerged as a game-changer for businesses looking to engage customers directly on social media platforms. From shoppable posts to interactive live shopping events, brands now have the tools to turn social media engagement into immediate sales. This blog explores the latest social commerce and interactive […]
Introduction The year 2025 is shaping up to be one of the most competitive years in digital marketing. With millions of businesses leveraging social media platforms, standing out and generating quality leads requires a smart and updated SMM (Social Media Marketing) strategy. If you are asking, “What is the best SMM strategy for lead generation […]
The festive season is more than just a time for celebration — it’s a golden opportunity for businesses to connect with their audience, build brand loyalty, and drive sales. In today’s digital-first world, social media for festive season marketing has become an essential tool for businesses of all sizes. From Diwali to Christmas, Eid to […]
Empowering Human Connections through Creativity & Technology Every year on June 30, the world comes together to recognize the impact of Social Media Day — a celebration of the digital platforms that have transformed how we communicate, connect, and create change. At Picasso Multimedia, we believe great design goes beyond pixels and platforms. We don’t […]
Digital marketing trends in 2025 make one thing clear for every D2C brand—change is the only constant in this fast-evolving landscape. From privacy updates to AI-powered experiences, consumers are evolving faster than ever. And if you want to stay relevant, it’s not just about keeping up — it’s about leading the way. At Picasso Multimedia, […]
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