In October 2025, OpenAI officially launched its dedicated browser, ChatGPT Atlas. This isn’t just another browser—this is a browser built around AI and integrated deeply with ChatGPT. For digital marketers and agencies like Picasso Multimedia, this development signals both opportunity and disruption. What Is ChatGPT Atlas? ChatGPT Atlas is a full-fledged web browser developed by […]
In today’s fast-changing digital ecosystem, conversations are becoming the new storefronts. Consumers no longer want to fill out forms or browse endless websites — they want instant answers, personalized recommendations, and quick purchases through their favorite chat apps. This growing trend is called Conversational Commerce, and it’s reshaping how Indian brands sell and support customers. […]
The world of content creation is undergoing yet another transformation — this time, driven by Google’s Veo 3, one of the most advanced AI video generation tools ever released. As generative AI continues to reshape how we produce visuals, audio, and text, Veo 3 represents a new leap toward cinematic, high-quality video production powered entirely […]
In a digital era where data privacy is becoming the new currency, Zoho Corporation has entered the chat — literally.With its secure messaging platform Arattai, Zoho aims to redefine how Indians communicate online, offering an alternative to global giants like WhatsApp, Telegram, and Signal. But what makes Arattai unique? Why is it suddenly gaining attention […]
In today’s fast-evolving digital landscape, social commerce and live shopping are revolutionizing how customers discover, interact with, and purchase products. Traditional online stores are no longer enough — customers want immersive, authentic, and real-time experiences. Platforms like Instagram, TikTok, and YouTube have become virtual shopping malls where entertainment, engagement, and commerce blend seamlessly. As we […]
Website design has evolved from static pages to interactive, personalized experiences — and now we are entering a new era of immersive 3D, AR, and VR integration. As businesses compete for attention online, they are increasingly turning to interactive experiences to engage users, improve product visualization, and boost conversions. At Picassomultimedia, we help brands stay […]
The internet has transformed marketing, but it has also introduced new risks for brands. One of the fastest-growing threats today is the rise of bot networks that amplify controversies, spread misinformation, and drag brands into online culture wars — often without warning. At Picassomultimedia, we have seen businesses struggle with sudden online backlash fueled by […]
Influencer marketing has evolved beyond celebrity endorsements and big-budget campaigns. In 2025, brands are shifting their focus toward micro- and nano-influencers — individuals with smaller but highly engaged audiences who deliver authentic, relatable, and cost-effective promotion. At Picassomultimedia, we help businesses harness the power of micro- and nano-influencer marketing to build trust, drive conversions, and […]
In today’s digital landscape, data privacy has become a major concern for both consumers and marketers. With the rise of privacy regulations like GDPR and CCPA, and the gradual phase-out of third-party cookies by browsers like Chrome, Safari, and Firefox, marketers must rethink how they collect and leverage user data. Understanding first-party data collection and […]
Colors are more than just design elements — they are powerful psychological triggers that shape how people perceive, remember, and connect with your brand. The right color choice can make your brand feel trustworthy, energetic, luxurious, or playful — while the wrong one can confuse your audience or send the wrong message. At Picassomultimedia, we […]
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