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travel business

How Digital Marketing Can Grow Travel Agency Business

The travel industry has transformed dramatically in recent years. Travelers no longer rely only on local agents or printed brochures. Instead, they explore destinations, compare prices, and book trips online. This shift has created a new opportunity for travel agencies—digital marketing. Digital marketing helps travel businesses reach a wider audience, showcase travel packages creatively, generate […]

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digital marketing

How E-commerce Uses Digital Marketing to Grow Their Business

The e-commerce industry has evolved from being a convenient shopping alternative to an essential part of modern consumer life. With millions of online stores competing for attention, it’s no longer enough to simply list products and wait for sales. This is where digital marketing becomes the backbone of growth for e-commerce businesses. Digital marketing helps […]

Artificial Intelligence Content Creation
AI-Created Content & Tools Revolutionizing Creativity and Education

AI-Created Content & Tools Revolutionizing Creativity and Education

AI-Created Content: How AI Video Generators, Blog Assistants, and Learning Tools Are Revolutionizing Creativity and Education Artificial Intelligence (AI) has become the most transformative force of our century, reshaping industries, redefining creativity, and reimagining how humans learn. From video production to content writing and classroom learning, AI-powered tools are enabling professionals and educators to unleash […]

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comet

Perplexity AI “Comet” Browser: What Marketers Must Know

In the rapidly evolving digital marketing landscape, the launch of the Comet Browser by Perplexity AI marks a meaningful shift in how users browse, search and interact with content. For a digital marketing agency like Picasso Multimedia, it’s not just another browser—it signals new opportunities and challenges for brand-visibility, user journey design and campaign measurement. […]

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airtel and perplexity

Airtel & Perplexity AI Collab: What It Means for India’s AI-Driven Digital Landscape

In a bold move signalling the rise of generative AI in India, telecom giant Airtel has joined forces with Perplexity AI to offer a new suite of AI-powered services to its massive user base. At Picasso Multimedia, we believe this collaboration not only reflects a technological shift but also carries substantial implications for digital marketers, […]

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chatgpt browser

How ChatGPT’s Own Browser “Atlas” Changes Digital Marketing – What You Must Know

In October 2025, OpenAI officially launched its dedicated browser, ChatGPT Atlas. This isn’t just another browser—this is a browser built around AI and integrated deeply with ChatGPT. For digital marketers and agencies like Picasso Multimedia, this development signals both opportunity and disruption. What Is ChatGPT Atlas? ChatGPT Atlas is a full-fledged web browser developed by […]

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AI-First Content Marketing

AI-First Content Marketing in Indian Languages | How to Create & Optimise Multilingual Content for 2025

The way Indians consume content is evolving rapidly. With the rise of AI-first platforms like Google Gemini, ChatGPT, Meta’s Llama-powered ads, and voice-based assistants, the future of digital marketing is becoming multilingual, conversational, and hyper-personalized. India is home to 22 official languages and 19,500 dialects, yet only a fraction of online content caters to them. […]

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agentic marketing

Preparing for Agentic Marketing 2025 | How Brands Can Adapt with AI + Human Collaboration

The next wave of digital transformation is here — and it’s called Agentic Marketing. If automation was the past and personalization is the present, Agentic Marketing is the future. It represents a marketing ecosystem where AI systems act as intelligent agents, making autonomous decisions, optimizing campaigns, and engaging with users in real-time — all while […]

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AI and human

Why AI Content Fails Without Human Insight | Authentic Digital Marketing 2025

In 2025, almost every marketer has tested or adopted AI-generated content in some form — from blog writing to ad copy, social media captions, and even SEO optimization. Artificial Intelligence has transformed how fast and efficiently brands create content. Yet, there’s one problem: speed doesn’t equal connection. While AI tools like ChatGPT, Jasper, or Copy.ai […]