In today’s fast-changing digital ecosystem, conversations are becoming the new storefronts. Consumers no longer want to fill out forms or browse endless websites — they want instant answers, personalized recommendations, and quick purchases through their favorite chat apps. This growing trend is called Conversational Commerce, and it’s reshaping how Indian brands sell and support customers. […]
The messaging landscape in India is changing fast. While WhatsApp has long dominated personal and business communication, a new challenger has entered the arena — Arattai, a privacy-first chat app by Zoho Corporation. As data privacy and digital independence become top priorities for users and businesses, the debate of “Arattai vs WhatsApp” is heating up.Let’s […]
In a digital era where data privacy is becoming the new currency, Zoho Corporation has entered the chat — literally.With its secure messaging platform Arattai, Zoho aims to redefine how Indians communicate online, offering an alternative to global giants like WhatsApp, Telegram, and Signal. But what makes Arattai unique? Why is it suddenly gaining attention […]