Common Marketing Mistakes Killing Small Businesses In today’s fast-moving digital world, many small businesses struggle to grow despite having good products or services. The reason is often not the offering itself, but common marketing mistakes killing small businesses silently in the background. From weak branding to poor online visibility, these mistakes limit reach, reduce trust, […]
Social Media Management Services: The Key to Modern Business Growth In today’s digital-first world, social media management services are no longer optional—they are essential for brand visibility, customer engagement, and long-term business growth. From startups to established enterprises, businesses across the UK and global markets are competing for attention in crowded digital spaces. This is […]
Social media has completely transformed how businesses connect with customers, build trust, and drive sales. What was once just a place to post pictures or updates has now become the fastest-growing branding and marketing channel for companies across every industry. But here’s the truth—social media today is no longer about posting random content and expecting […]
Difference Between Branding and Marketing – A Complete Guide In the digital-first world, businesses constantly look for ways to capture attention, stand out from competitors, and build long-term customer loyalty. Two essential pillars that drive this process are branding and marketing. These terms are often used interchangeably, but in reality, they serve different—but deeply connected—purposes. […]
As digital marketing continues to evolve at lightning speed, businesses in 2026 are once again revisiting a familiar debate:“Where should I invest—Facebook Ads or Instagram Ads—for the highest ROI?” Both platforms are owned by Meta, both offer advanced targeting, and both can produce powerful results. However, user behavior, cost patterns, and ad performance have noticeably […]
Building a website is exciting — it’s the moment when your brand goes live to the world. However, most businesses make a significant mistake: they jump into website design without first completing their brand guidelines. The result?❌ Confusing brand identity❌ Inconsistent colours❌ Unclear messaging❌ Different tones on different pages❌ A website that looks beautiful but doesn’t represent […]
In 2025, the biggest challenge for local businesses is not competition—it’s visibility.Most customers are already online, but many local businesses still rely on traditional marketing or outdated digital practices. This is where Picasso Multimedia stepped in. In this case study, we break down exactly how our team transformed a small local business into a modern […]
In today’s digital era, your website is more than just an online brochure — it’s a lead-generation engine for your education consulting business. Whether you help students choose universities, study abroad, or apply for scholarships, your success depends on how effectively your website converts visitors into genuine student leads. In this blog, we’ll explore a […]
Picasso Multimedia: Your One-Stop Creative & Digital Solution Across India In today’s fast-growing digital world, every business—whether local, regional, or national—needs a powerful online presence. From small shop owners in Tier-3 cities to emerging startups in metro areas, the need for attractive graphics, user-friendly websites, engaging videos, and strong social media marketing is now universal.Picasso […]
The furniture industry in India is evolving rapidly — driven by rising urbanization, interior design trends, and the booming real estate market. From home furniture to office setups and customized pieces, the demand for stylish and durable furniture is increasing every year. If you’re planning to start your own furniture business, this guide will help […]