Quick Summary: Some names are picked. Others are earned. Picasso Multimedia belongs to the second kind. It draws from a spirit that changed the face of art. It carries the echo of invention, risk and raw imagination. This name has a story and it’s worth sharing.
Introduction
It’s a whale of an origin tale.
Picasso Multimedia stands tall among India’s top marketing agencies, but few know how the brand got its unforgettable name. Until now, the backstory had remained a mystery of sorts, a hidden gem in the company’s colorful journey.
This changed recently after a curious intern stumbled across the founder’s old sketchbook, filled with bold brush strokes and scribbled ideas. On one of the pages, a single word stood out, written in thick ink, ‘Pablo Picasso.’
And just like that, a world of inspiration opened.
The name didn’t come from a boardroom brainstorm. It came from a place deeper, a place where creativity was never just a tactic. However, it was about breaking frames and rebuilding what brands can become, not from a meeting but from a moment.
Why Pablo Picasso All of a Sudden?
So here is exactly what happened. That sketchbook wasn’t just old paper filled with ink; it was the beginning. A quiet archive of dreams scribbled in midnight hours, meetings at chai stalls, and restless ambition.
In the middle of it all, one name kept reappearing, ‘Pablo Picasso.’ Over and over again, like a whisper from the threshold of genius.
Our team didn’t choose Picasso to sound artistic. We chose him because he was the blueprint, a man who never waited for permission to recreate. He didn’t chase trends, but subverted them. His creations weren’t just pieces of art, but detonations.
That’s what our founder wanted! A brand that didn’t colour inside the lines but redrew the whole paradigm. So when the name was chosen, it wasn’t about admiration, it was alignment.
Picasso wasn’t a reference; he was a reminder that marketing, like art, isn’t about fitting in; it’s about standing out so loudly that the world can’t look away.
Three Picasso truths that still guide us
| Break the frame | See many angles | Stay forever unfinished |
| We question the rules of marketing before we follow them. Because the new is never found in the expected. | Just like Pablo Picasso’s art, we believe in multi-dimensional thinking. One idea, several perspectives. | There’s always more to explore, more to learn, and enough to create. That’s how we stay alive with our creations. |
Why Our Brand Definition Begins With Picasso?
The quirky name Picasso captured our founder long before we had an office or a logo, or even a client.
We weren’t hunting for a cool name or a clever acronym. We were searching for a symbol. A name that echoed what we believed in. A name that made room for art, structure, rebellio,n and rhythm. We found all of that in Picasso.
Our founder was creative first, strategist second. And he believes branding isn’t just business, it’s more of brushwork. When he read how Pablo Picasso shattered rules and reassembled reality, something clicked. This wasn’t about homage, it was about alignment.
Picasso was raw and relentless. Every period of his work told a story of recomposition. That spirit became our compass. Hence, we didn’t just borrow a name; we borrowed a mindset.
| ➡ Our Mission To turn marketing into a visual language that connects, inspires and delivers real impact. Through design, film, and digital art, we build stories that feel human, bold and unforgettable. |
| ➡ Our Vision To lead the future of creative marketing by merging technology with emotion. We aim to set the benchmark for how brands communicate across screens, stages, and printed pages. |
| ➡ Our Goals To become the go-to partner for brands looking to stand out and scale through effective solutions across video editing, graphic designing, branding, website development, events, and media. |
| ➡ Our Objectives To expand our creative and technical capabilities across India’s major markets in the next 3 years with fresh ideas and flawless execution. |
How Did The Audience Resonate With Us?
The name, ‘Picasso Multimedia’, gave the company serious attention from our clients, collaborators, and even curious onlookers. It didn’t sound corporate, but absolutely safe. And that’s exactly what drew people in. They came expecting creativity, and stayed because we delivered it without limits.
From the beginning, the name built a kind of expectation, and we made sure the work always rose to meet it. Over time, our projects started standing out. A logo reveal felt like a short film. A corporate brochure read like a storybook. A website came alive like a digital catalog. People began to notice that we weren’t following trends, but were building our own blueprint. And in doing that, we earned a rare thing in marketing, i.e., trust without explanation.
That trust became our turning point. Clients remembered us not just for what we did, but how we made their brand feel. And that feeling became our foundation on what and how we stand today.
| From The Founder’s Desk “This was never just a company to me. Picasso Multimedia is the canvas where ideas breathe and boundaries disappear. I will keep building until creativity has no limits.” -Chiranjit Dutta, Founder of Picasso Multimedia |
The Mindset That Still Moves Us
Interestingly, what started as a bold name choice soon shaped the way we worked, created, and grew. Picasso wasn’t just a name. It set the way for everything we built, a reminder to stay original, stay brave, and never settle into routine.
Like Picasso’s brush, we aim to leave behind a mark that is both beautiful and bold. Every campaign, shoot, and website we design carries that same intention to impress people and make brands unforgettable.
That’s the story of how the name Picasso Multimedia came to be. It began with an idea, was framed by instinct, and is now carried forward by passion. The name was chosen not just to launch a company, but an absolute mindset. And that mindset still influences everything we do.