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Generative AI

Case Studies: Brands Already Using Generative AI for Video Ads (and Lessons Learned)

The advertising world is undergoing a massive transformation — and Generative AI is at the heart of it. What was once a futuristic idea is now a mainstream tool reshaping how brands create, test, and personalize video ads at scale. In 2025, many top global brands — from Coca-Cola to Cadbury — are already leveraging […]

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creativity and automation

Balancing Creativity and Automation: Why Fewer, Better Ads Matter in 2025

In today’s fast-paced digital world, advertising has reached a saturation point. Every scroll, click, and tap exposes users to hundreds of brand messages — many of which get ignored.Yet amidst this clutter, one truth has become clear: more ads don’t mean better marketing. As we step into 2025, brands are rethinking their approach — shifting […]

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3D, AR & VR

Immersive 3D, AR & VR Integration: The Future of Website Design

Website design has evolved from static pages to interactive, personalized experiences — and now we are entering a new era of immersive 3D, AR, and VR integration. As businesses compete for attention online, they are increasingly turning to interactive experiences to engage users, improve product visualization, and boost conversions. At Picassomultimedia, we help brands stay […]

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Cookieless Future

Data Privacy, Cookieless Future & First-Party Data Collection: A Guide for Marketers

In today’s digital landscape, data privacy has become a major concern for both consumers and marketers. With the rise of privacy regulations like GDPR and CCPA, and the gradual phase-out of third-party cookies by browsers like Chrome, Safari, and Firefox, marketers must rethink how they collect and leverage user data. Understanding first-party data collection and […]

Bakery Business Business Ideas Marketing Small Business Social Media Marketing

Write Content Calendar for My Bakery Business | Picasso Multimedia

Introduction Running a bakery is not just about making delicious cakes, bread, and pastries—it’s also about creating a strong online presence that attracts customers. In today’s digital-first world, a bakery that stays active on social media platforms like Instagram, Facebook, and Pinterest has a better chance of gaining visibility, building customer loyalty, and increasing sales. […]

Branding Business Ideas Graphic Design Marketing Picasso Multimedia Startup

Picasso Multimedia’s Name Behind Story, and How It Nearly Took a Very Different Form?

Quick Summary: Some names are picked. Others are earned. Picasso Multimedia belongs to the second kind. It draws from a spirit that changed the face of art. It carries the echo of invention, risk and raw imagination. This name has a story and it’s worth sharing.  Introduction It’s a whale of an origin tale.Picasso Multimedia […]