Remember when marketing meant handing out flyers and hoping someone noticed your ad in the newspaper? Fast forward to 2025, and digital ads have completely taken over. But one question still trips up many local business owners: “Should I go with Google Ads or Facebook Ads?”
If you’ve been torn between the two, don’t worry—you’re not alone. Both platforms are powerful, but they operate on completely different principles. And depending on your goals, one might be a better fit than the other.
Let’s break it down, human-style—no jargon, just real talk.
The Basics: How They Work
Google Ads – Catch Them When They’re Looking
Google Ads is like putting your business right where people are searching. When someone types in “plumber near me” or “best cupcakes in town,” your ad shows up. This is called intent-based marketing—they’re already looking, you just show up at the right time.
Real Story: A local plumber used Google Ads and showed up for “emergency leak repair near me”—the result? A phone that didn’t stop ringing all week.
Facebook Ads – Show Up Where They’re Hanging Out
Facebook and Instagram Ads are different. People aren’t searching for you—they’re scrolling through stories, reels, and posts. Your job? Catch their eye. This is interest-based marketing—you’re introducing your brand to people based on what they like.
Real Story: A boutique fashion store ran Instagram ads showing off their monsoon collection. They didn’t just get likes—they got new walk-ins the same day.
When Google Ads Make Sense
Go with Google Ads if:
- You offer services that people urgently search for (think: clinics, plumbers, salons).
- You need fast results and want to capture high-intent leads.
- You’re working with a tight budget but can focus on targeted keywords.
Quick Win: A local dentist targeted “braces for teens in [City]” and saw new appointments fill up fast.
When Facebook Ads Work Best
Choose Facebook/Instagram Ads if:
- You’re selling something that needs a bit more storytelling or visuals (gyms, food, fashion, wellness).
- You want to increase your visibility and make sure your brand stays memorable.
- You’re okay with nurturing leads over time and love experimenting with creatives.
Quick Win: A cozy café ran Instagram Reel ads showing behind-the-scenes latte art—and suddenly became the go-to spot for weekend hangouts.
Here’s a Secret: Use Both
If your budget allows, the best approach is a combo. Use Google Ads to catch people searching now. Use Facebook Ads to keep them engaged, build trust, and remind them to come back.
Smart Play: A yoga studio used Google Ads for “yoga near me” and retargeted website visitors on Instagram with a free trial offer. Result? Packed evening classes.
Conclusion
In 2025, success isn’t about spending more—it’s about spending wisely. Whether it’s Google Ads, Facebook Ads, or both, the trick is knowing where your audience is and how they behave.
Let Picasso Multimedia help you craft the right strategy for your business. Want more leads, real results, and a team that gets local marketing?
Let’s chat. Book a free consultation today.