Whether to use social media or not for growing your business is a question of Past. It’s a necessity today. Hundreds of businesses are running only because of social media, and if you still think that your business can survive in this hyper-technological world without showing off your unique skills, your business will lose its ground. Why are we, as a social media marketing agency in India, saying it?
Here are some statistics to give you a brief idea:
- 86% of Marketers say that using a social media platform has boosted their traffic by 73% and lead generation by 64%.
- Over 5 Million people spend 2 hours and 20 minutes every day on social media.
- 61% of businesses have reported growth using social media.
- Sales professionals close 40-50% more leads through social media.
- According to Hubspot’s 2024 state of sales report, social media ranks 4th on the bestselling channels.
- 59% of company owners say that their company is making more sales compared to previous years.
- Interacting with the audience in Instagram DMs closes 70% of leads.
But knowing this only isn’t enough. Sometimes, simple things such as getting started can be confusing. Such as which social media platform to choose.
This is a big question because not every business is good for all platforms. Choose the wrong one and your business will see no revenue increase.
Things may even go wrong in terms of financial statements.
Are you confused about this?
Worry not.
Here are the 4 Methods to choose the right Social media Platform for your business.
1. Define Your Social Media Goals:
Choosing a social media platform and creating a strategy around it works only when you know what you’re looking for.
Your objectives should be clear, solid, and time-bound. The content type and audience also matter which we will discuss later in the blog. For now, here are some common questions to ask while setting up your goals. Do you want to:
- Expand your reach
- Generate more leads
- Increase brand awareness
- Boost website traffic
- Engage with customers
- Offer customer support
- Build a community
- Improve SERP ranking
- Boost brand reputation
Getting more reach, brand awareness and building community is associated with YouTube, Instagram, and Facebook.
Driving traffic, improving SERP ranking, building brand reputation, and generating leads will work well with LinkedIn & Email Marketing.
2. Find Where Your Audience Is:
Don’t dream that your audience will come to your platform. This doesn’t work like this but the exact opposite. You Need to Go to Them.
Do proper research on your target buyer persona. Make a list of their best social media practices and how you can help them.
Consider some factors-
- Demographics
- Gender
- Interests
- Values
- Age etc.
Here are some ideas-
- Use Email Marketing if your audience is not so captive.
- Want to connect with loyal customers? Use WhatsApp.
- Use paid advertising campaigns on Facebook and fill the right buyer’s persona. They will find the right audience for you. Narrow it further and you will get the right audience.
- Use Google Analytics 4 to find the right channels where your website is getting traffic.
3. Review Your Content:
One of the most important factors is to choose a content format that suits you and your goals. Most importantly, being comfortable with the content and utilising is a necessity.
Blogs– helps with SEO and drive traffic to the website.
Podcasts– collaborate with industry leaders and engage with the audience.
Testimonials– create a sense of assurance in the target customer’s mind.
Webinars & Live-Streams– great for audience engagement.
E-books– give a strong foundation to your community and help generate leads and data collection.
Whitepapers– to demonstrate industry knowledge, thought leadership, and generate leads.
Images & Videos– to engage with end-users and expand your reach.
Select any 1 or 2 of them and find the best platform for such type of content.
4. Match Your Goals, Audience, and Content With the Right Social Media Platform:
Once you have decided on your social media goals, content type, and the right social media platform of your audience, now it’s time to tap the market.
Here are some points about each platform.
- Facebook:
- 3 Billion Monthly users.
- Good for building relationships, showing the human side of business, gain loyal followers, and customers.
- Good for product show-offs, how-to tutorials, business news, and user-generated content.
- YouTube:
- 2.5 Billion Monthly users.
- How-to tutorial videos
- Reviews
- Unboxing videos
- Interviews
- Behind the scenes
- Q&A
- Podcasts
- WhatsApp:
- 2 Billion Monthly users.
- Good for gaining traction & great customer service, and setting up a virtual storefront.
- Use features like Direct Messages, Broadcasts, QR codes, and Quick Replies.
- Instagram:
- 2 Billion Monthly users.
- Most of the audience is younger than 45.
- Photo & video sharing app.
- Use it to showcase behind the scenes, create short videos, and share company images, How-to Tutorials, behind the scenes, Reviews, Testimonials, and Q&A.
- Pinterest:
- 500 Million Users monthly.
- Image & video pins.
- Products show-off.
- How to.
- Blogs
- Infographics
- Promotions
Still confused about right social media platform? Connect to Picasso Multimedia- Your all-in-one social media marketing agency in India.
We have helped businesses create social media profiles and curate their content to communicate, engage, and drive traffic to your website, making more sales.
Conclusion:
In this blog, we have discussed the fabric of social media importance in today’s business market and how to tap the right social media platform. More to it, you now have a rough idea of what to post on each social media platform as well.
