The car rental business in India is booming as travel, tourism, and corporate mobility increase. With people preferring convenience and flexibility over car ownership, this sector offers immense potential for entrepreneurs. Whether you want to start a self-drive car rental, chauffeur-driven service, or a corporate fleet, the process requires careful planning — from legal documents […]
The Food and Beverage (F&B) industry in India is one of the fastest-growing sectors, driven by changing lifestyles, rising incomes, and a growing demand for new dining experiences. Whether you want to start a café, cloud kitchen, restaurant, or packaged food brand, the fundamentals remain the same — a mix of proper documentation, a great […]
The e-commerce industry has evolved from being a convenient shopping alternative to an essential part of modern consumer life. With millions of online stores competing for attention, it’s no longer enough to simply list products and wait for sales. This is where digital marketing becomes the backbone of growth for e-commerce businesses. Digital marketing helps […]
The way Indians consume content is evolving rapidly. With the rise of AI-first platforms like Google Gemini, ChatGPT, Meta’s Llama-powered ads, and voice-based assistants, the future of digital marketing is becoming multilingual, conversational, and hyper-personalized. India is home to 22 official languages and 19,500 dialects, yet only a fraction of online content caters to them. […]
For years, marketers celebrated “impressions” and “clicks” as the ultimate indicators of digital success. But let’s be honest — a thousand impressions don’t mean a thousand people cared. In 2025, digital audiences have become smarter, faster, and more selective. They scroll past ads in milliseconds, skip videos after three seconds, and multitask across multiple screens. […]
In today’s fast-paced digital world, businesses rely on email as the backbone of communication. Whether it’s sharing ideas, closing deals, or managing clients, a professional email system can make or break productivity. Among the growing number of email hosting solutions, Zoho Mail has emerged as one of the most reliable, privacy-focused, and business-friendly platforms available […]
The messaging landscape in India is changing fast. While WhatsApp has long dominated personal and business communication, a new challenger has entered the arena — Arattai, a privacy-first chat app by Zoho Corporation. As data privacy and digital independence become top priorities for users and businesses, the debate of “Arattai vs WhatsApp” is heating up.Let’s […]
In a digital era where data privacy is becoming the new currency, Zoho Corporation has entered the chat — literally.With its secure messaging platform Arattai, Zoho aims to redefine how Indians communicate online, offering an alternative to global giants like WhatsApp, Telegram, and Signal. But what makes Arattai unique? Why is it suddenly gaining attention […]
The New Era of AI Marketing Artificial Intelligence has transformed digital marketing—helping brands analyze behavior, automate campaigns, personalize experiences, and predict future trends. But as AI grows more powerful, so do ethical concerns. How is consumer data being used? Are algorithms fair and transparent? In 2025, ethics and privacy are not optional—they’re strategic imperatives. Digital […]
The advertising world is undergoing a massive transformation — and Generative AI is at the heart of it. What was once a futuristic idea is now a mainstream tool reshaping how brands create, test, and personalize video ads at scale. In 2025, many top global brands — from Coca-Cola to Cadbury — are already leveraging […]