AI is changing the way people search, compare products, ask questions, and make buying decisions. For businesses, this creates a new advertising opportunity. Instead of showing an ad only on a traditional search page or social media feed, brands can now appear around AI-powered experiences where people are actively researching what to buy or which […]
Artificial Intelligence is changing the way businesses work. From creating content and analysing data to running ads and answering customer questions, AI can now handle many marketing tasks in just a few minutes. This brings an important question: Will AI replace marketing jobs completely? The short answer is no — but marketing jobs will change. […]
Case Studies: Brands Already Using Generative AI for Video Ads (and Lessons Learned) The advertising world is undergoing a massive transformation — and Generative AI is at the heart of it. What was once a futuristic idea is now a mainstream tool reshaping how brands create, test, and personalize video ads at scale. In 2026, […]
